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Marketing is not isolated, and the enterprise is closely related to the various internal and external factors, companies can say that all work is carried around marketing.
1, network positioning: a half after radiation in the 100-150 km (depending on transportation and economic, demographic, etc.) to the town as a unit, the surrounding provinces to the county as a unit, more than 500 kilometers, or mountain city to city as the unit-level .
2, channel positioning:
① dealer must seek cooperation with regional salesman of the written survey, assessment, evaluation report (including dealers conduct).
② able to find a local dealer and have a big impact on the potential for cooperation partners for priority consideration.
③ above the city level city must be about an antique brick cloth dealer, you'd better first-line brand products industry agents, in order to fight for market imitation.
④ In the initial stage of corporate brands, the production team for the exercise, do not rule out the industry first and second brand OEM production, domestic sale or export possibilities.
⑤ brand distributor should not be less than the number of customers 20%, wholesale nature of the proportion of not more than 70% of our customers, engineering brick market is not less than 10%.
3, positioning service system: based on pre-sale, sale, focus on after-sales service.
4, Price positioning: homogeneous products adhere to the mid-range market prices, product segments (specific products) in the market before the mid-high price.
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